The ‘Cup of Life’ project implemented by Congress MP Hibi Eden in collaboration with a financial corporation has reached the Guinness Book of Records with around one lakh menstrual cups distributed free of cost within 24 hours.
The project ‘Cup of Life’ is the world’s most extensive menstrual hygiene campaign which distributed 1,00,001 cups at 126 venues in Kerala within 24 hours. Muthoot Finance CSR Fund allocated Rs 1.5 crore for the project.
The official announcement about the project registering its place in the Guinness Book was made at a special stage prepared at the Lulu Mall Atrium.
Guinness World Records Adjudicator Swapnil Dhangarigar made the announcement in the presence of Malayalam actor Asif Ali, Hibi Eden MP, Ernakulam District Collector Renu Raj, Muthoot Finance Managing Director George Alexander Muthoot, Deputy Managing Director George M George, Lulu mall India director Shaji Philip, and IMA Kochi President Maria Varghese.
The cups, which were collected by the nodal officers and representatives of all 126 venues from the counters set up at the Rajiv Gandhi Indoor Stadium on 30 August were distributed free of cost to those who had pre-registered themselves by 5 pm on 31 August.
The registration process was conducted through local bodies, voluntary organizations, and other major institutions of Ernakulam Parliamentary Constituency.