McDonald’s Unveils ‘McValue’ Menu to Boost Customer Traffic Amid Declining Sales

McDonald’s is rolling out a new “McValue” menu next year to attract more customers and offer greater savings in response to rising inflation and a shift toward more affordable dining options. The fast-food giant hopes the move will reverse its recent sales decline. Starting January 7, the McValue platform will be available at U.S. locations and will include the $5 Meal Deal introduced in June, along with a new “Buy One, Add One for $1” feature.

Joe Erlinger, president of McDonald’s USA, emphasized that the menu offers flexibility, allowing customers to define value based on their preferences. “We’ve worked closely with our franchisees to create a new platform that lets our customers choose the deals that best suit them,” he said. “From personal favorites to universal favorites like the $5 Meal Deal, we’re excited to offer more ways to save every time our fans visit.”

The “Buy One, Add One for $1” option lets customers customize their deals by purchasing a full-priced menu item and adding another for just $1.

Cory Watson, McDonald’s Owner/Operator and National Value Chair for 2025, acknowledged the challenges customers face in the current economic climate and reassured that the company is focused on delivering affordable meals. “No matter where you are, our customers are telling us how important it is to find their favorite meals at great prices, and we’re committed to delivering on that,” Watson said.

While the McValue menu will initially launch in the U.S., McDonald’s has not provided any updates regarding its international rollout.

The announcement comes as McDonald’s struggles with slow growth, posting a 1.5% drop in global sales at outlets open for at least a year from July to September—the largest decline in four years. International markets saw a 2.1% dip, particularly in France and the UK. Additionally, net profits fell by 3% to $2.3 billion, with weaker consumer spending in China and the ongoing conflicts in the Middle East contributing to a 3.5% drop in sales at licensed locations operated by local partners.