Jaipur Entrepreneur Neetu Duggad’s Pandemic Startup Thrives, Hits Rs 50 Lakh Annual Success

These days, many are opting for entrepreneurship over traditional jobs, and one such inspiring story is that of Neetu Duggad from Jaipur. Amid the COVID-19 pandemic, she launched her startup, now bringing in an impressive annual revenue of Rs 50 lakhs. Let’s delve into her journey to success.

Jaipur’s entrepreneurial spirit among women is evident, with a rise in startups focusing on handmade decorative items and food products. Neetu Duggad joined this wave by starting a bakery and preservative food items business, which has flourished into a 50 lakh rupees annual venture. Her range includes 15 varieties of cookies and bakery delights that have gained significant popularity.

Duggad’s startup, ‘Four Noon,’ based in Shyam Nagar, Jaipur, specializes in preservative-free food like oats, cookies, gluten-free treats, and more, all crafted without sugar, refined flour, or palm oil. Her aim is to provide healthy yet delicious options to her customers.

Four Noon churns out over 15 types of preservative-free goodies monthly, with a growing demand seen not just locally but also in premium stores, cafes, and restaurants across the city. Duggad personally crafts these items at home, ensuring purity and quality.

Customers rave about the exceptional taste of Four Noon’s offerings, leading to repeat visits and a thriving online presence managed by Duggad’s husband, Pankaj Duggad. The brand’s products are also showcased at various events and exhibitions, receiving high praise from attendees.

Neetu Duggad’s dedication is evident as she handcrafts cakes and bakery delights, constantly innovating to meet market demands, especially during festive and wedding seasons when her products see heightened demand.