QYOU Media Inc., active in India and the United States, has appointed Raj Mishra as the Group CEO of its India operations, with immediate effect. Mishra, who has a strong background in digital strategy, will be responsible for enhancing operational and financial synergies among the company’s primary business units as it shifts towards digital distribution and direct-to-consumer initiatives in India.
Raj Mishra, who joined QYOU’s Board of Directors on May 30th, 2023, has a notable track record of driving business growth and profitability in the mobile, media, and entertainment sectors. With over 13 years of experience, he has held senior management roles in successful app businesses in India. His expertise encompasses go-to-market strategies, sales, marketing, business growth, and profit and loss management in India’s evolving social media landscape.
Raj Mishra has been entrusted with the responsibility of overseeing the day-to-day operations of all India business units, including QYOU Media India Pvt. Ltd, Chtrbox Technologies, and Maxamtech Digital Ventures. His primary mission is to foster cohesive collaboration among these units to bolster Direct-To-Consumer and digital initiatives in India.
Mishra’s career highlights include his pivotal role as the first employee at Musical.ly in India, which later became TikTok, leading it to over 60 million monthly active users. He played a significant role in growing ByteDance’s presence in India and oversaw the transition from Musical.ly to TikTok. Subsequently, he joined Triller as the Country GM and India Head, facilitating its expansion in India and the Asia-Pacific region. Mishra has also consulted for various digital and gaming companies, including QYOU’s India business units, providing strategic guidance for growth.
Curt Marvis, CEO and Co-founder of QYOU Media, expressed excitement about Raj Mishra’s appointment, emphasizing his skill set and experience’s alignment with the company’s objective to expand as a brand with more direct-to-consumer initiatives in India. Marvis highlighted Mishra’s understanding of the creator economy, gained through his roles at Musical.ly and TikTok, as a valuable asset as they strive to build a creator-centric brand and business.
Raj Mishra, in response to his appointment, conveyed his excitement about the substantial potential within QYOU Media and the significant growth opportunities that lie ahead. He emphasized the need for hard work, coordination, and execution, expressing eagerness to collaborate with the company’s executive management and employees to elevate QYOU’s success in the Indian market.
QYOU Media’s business units in India encompass QYOU Media India, which includes broadcast and CTV channels, Chtrbox Technologies (an influencer marketing business), and Maxamtech Digital Ventures’ gaming business.
Under Raj Mishra’s leadership, QYOU Media’s India operations are poised for a transformative phase of growth and innovation. With his extensive experience in building and expanding successful digital platforms, the company is well-positioned to tap into the rapidly evolving Indian market. His track record in fostering strong business partnerships and nurturing the creator community aligns with QYOU’s vision of becoming a prominent player in India’s digital content and entertainment landscape. As the company continues to explore direct-to-consumer initiatives, Mishra’s strategic acumen and industry insights will undoubtedly play a pivotal role in shaping its future.
This appointment signals a significant step forward for QYOU Media as it strengthens its foothold in India, one of the world’s fastest-growing digital markets. With a portfolio encompassing broadcasting, influencer marketing, and gaming, the company is poised to leverage Mishra’s expertise to create a holistic digital ecosystem that resonates with the diverse and dynamic Indian audience. The synergy between Mishra’s strategic vision and QYOU’s ambitions sets the stage for an exciting new chapter in the company’s history, offering promising prospects for both its business units and the Indian media landscape as a whole.