In a powerful display of economic protest, the People’s Union USA has launched a series of nationwide blackouts targeting top American corporations. This movement, gaining momentum after the recent Walmart boycott, is calling on citizens to push back against what organizers call the “corporate rollback of diversity, equity, and inclusion (DEI)” policies.
What’s Behind the Boycotts?
After President Donald Trump resumed office in January, his administration swiftly cut DEI programs on the federal level, prompting many private companies like Walmart, Amazon, Meta, and Lowe’s to follow suit. In response, activists have rolled out a strategic plan of economic resistance.
What Are the Upcoming Blackout Dates?
Here’s a look at the schedule of upcoming brand-specific blackouts:
- Walmart: April 7–14 and May 20–26
- General Mills: April 21–28
- Amazon: May 6–12
- Target: June 3–9 (already under a 40-day Lent boycott)
- McDonald’s: June 24–30
During these periods, the People’s Union USA is asking consumers to avoid all online and in-store purchases, app usage, subscription services, and affiliated brands.
The Walmart Boycott: A Test of Economic Power
The Walmart blackout, which starts on April 7, urges customers to completely avoid the retail giant’s supercenters, mobile apps, and online platforms. This follows February’s successful 24-hour blackout and March’s protests that extended to Nestlé and other major corporations.
Organizers argue that corporate America has abandoned social responsibility in favor of aligning with Trump’s political agenda.
National Action Network to Launch New Boycott
Meanwhile, Rev. Al Sharpton’s National Action Network (NAN) is planning to announce a new official boycott during its convention (April 2–5), calling on Americans to support companies like Costco, which continues to uphold DEI values.
What’s the Bigger Picture?
The People’s Union and its supporters believe that these economic blackouts can send a strong message to corporate America: support diversity and inclusion—or face financial consequences. The movement is not just about boycotting brands—it’s about reclaiming power.