Brunei’s Prince Abdul Mateen, formerly considered one of Asia’s most eligible bachelors, has entered a new chapter in his life by marrying his 29-year-old fiancée in a male-only ceremony at a mosque in the capital, Bandar Seri Begawan. The 32-year-old royal, known for his Hollywood-esque portrayal on Instagram, has often showcased his adventurous side, flying fighter jets, driving speed boats, and sharing glimpses of his bare-chested workouts.
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As the 10th child and fourth son of Sultan Hassanal Bolkiah, Prince Mateen is not positioned to ascend the throne in the oil-rich nation on the northern edge of Borneo. However, his charismatic looks, sculpted physique, and adventurous lifestyle have turned him into a valuable public relations asset for the royal family, which has faced controversies and global criticism over the years.
Prince Mateen’s carefully curated Instagram feed, boasting 2.5 million followers, features captivating photos and videos, portraying a modern image of the conservative country. His pre-wedding photo with fiancée Yang Mulia Anisha Rosnah, posted on December 31, reflects a stylish and contemporary approach. The image aims to resonate with a younger generation of Bruneians who have grown up in the era of social media.
Mustafa Izzuddin, a visiting professor of international relations at the Islamic University of Indonesia, describes Prince Mateen as an “important youth change-maker” in Brunei society, noting his adeptness at connecting with the younger population through social media.
The prince’s public profile has expanded on Instagram, showcasing diverse interests such as polo, boxing, photography, and military engagements. His role as a helicopter pilot in the country’s air force and his training in special forces contribute to his captivating image.
In a strategic move to refresh the monarchy’s image, especially among the younger demographic, Prince Mateen’s charismatic presence on social media is perceived as influential. The royal family seeks to appeal to a new generation of Bruneians, fostering a more modern and relevant perception in the eyes of the public.