Bringing personalized contextual content whenever, whatever & the way you need: Rohan Krishna, Co-Founder & CEO of Edsanta Education - The Daily Guardian
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Bringing personalized contextual content whenever, whatever & the way you need: Rohan Krishna, Co-Founder & CEO of Edsanta Education

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Rohan Krishna
Rohan Krishna

Recently, NewsX was joined by Rohan Krishna, the CEO & Co-founder of Ed Santa Education in its special segment NewsX A-List. Taking about his platform Elite, Mr Krishna said, “Think of it as a buddy you can have all the time with you for your learning and skilling requirements. It is essentially a growth platform for enterprises, you meet everyone that enables on the job learning and skilling in bite-size format. The entire premise on which it works is that learning is not done just through courses. In fact, a lot of learning, effective learning happens when you try to find solutions to problems day to day at work. And this is done in various formats, either through videos, through articles, podcasts, webinars, events, conferences, influencer’s content and social content. And these contents stay with you and these learnings stay with you for your lifetime. And Elite just does that, bringing everything right away at your access. So think about it as a growth tool that aids individual empowerment by keeping them motivated, engaged and skilled.”

Mr Krishna shared an interesting reason for starting this platform, he said, “Elite is a product of excellent education, where we also have other products like ‘Get me a course’, ‘Get me employed, ‘Get me Guru’, & ‘adsmart.’ Now Elite has been formulated based on the data and learning from all these different products. And the best part is that it’s been built during COVID, introduced during COVID. And it’s now being used during COVID.”

Rohan added, “There are two sides of the problem. On the first side, we find the users like you, me, employees, team members and colleagues. Now what we did is we asked a basic question and the question was, tell us what do you want to be five years or seven years down the line? What are your aspirations? And you won’t believe 75% of people got stumped and the smaller pie who had the answer to it also fumbled when we asked them ‘how’. In today’s world, when everything is available on a click, let’s say if you have to go from point A to point B, or from Delhi to Mumbai, you know how to click to book your flight, your hotel,  you can book insurance, your cab, everything. But when it comes to your career, you have a missing destination. And even if you know, you don’t know-how, this was one of the sides of the problem which is severe. On the other side, when it was the enterprise and it was even disheartening because based on our research and data, which is available out, there is no argument that entire globe is facing a serious skill gap. In fact, McKinsey and Company recently shared a report that 87% of companies globally are experiencing skill gap, or if not, it will fall in the next five years. So we decided that we will step one step ahead to find out why. Many senior officials did not know the skill level of their employees. And it was because of the lack of engagement, people have less time, people don’t get contextual, personalized content. And all these are aggravating into a bigger skill gap. So definitely, we saw that there is a bridge which is required to be built on both sides. And that’s why we introduced Elite, making learning a habit by bringing personalized and contextual content, whenever you need whatever you need and the way you need.”

Elite is a very simple and user-friendly product.”When we work with any enterprise, we try to understand what kind of requirements they have, what kind of job roles they have. And based on the job roles and the requirements for the skill mapping, we go and deploy it for a company. Now, it takes less than 30 seconds for a person to go and sign up. And once they are signed up, they have each and every employee or a team member has their personal advisor. Now, this skilling advisor takes care of everything, like what are the skills you need to work, what should be on top priority and not only that he also takes care of how can we bring the relevant content to you in your feed or in your learning habit. Now, think of it, there are multiple features in Elite which fits each and every persona, I’m just going to cover a few of the very important points, important features, like for example, we have something called a feed. Now feed is something like LinkedIn or Facebook. But this is no-nonsense. It’s a very focused, highly relevant content related to the skills you’re working on or there is a social element to it. Let’s say I am working on a project and I like to have a video which is related to a skill I can share with my friend, my colleagues, if I’m managing a team, I can create a list of content and share with different team members. That’s a new way of learning and skilling, which Elite brings in. There are multiple features, on Sunday, when you’re taking rest, and you’re getting ready for your next week, what it does is it plans out everything for you. And Monday when you are at work, it says that based on your upcoming meetings and the projects, these are the videos you can watch and even articles you can read, these are the podcasts you can hear. A thing about this is the new way of learning and skilling which Elite brings in,” said Mr Krishna.

Covid-19 pandemic has affected almost all the sectors. Addressing the pandemic, Mr Rohan said, “Even though COVID is not one of the best things to experience or to have, but yes, a few industries have seen a surge, ed-tech has seen it. But what we have been noticing is a mixed effect. Now mixed effect means, for example, MOOCs (Massively Open Online Courses), they have a very low completion rate of 8-9%. Now without getting this problem solved, surge made these numbers look bad, worse. On the other side, when this entire episode was getting introduced in March, if I’m right, people had thought that now they’re gonna have time, no time will be spent in commuting, they can spend their time on learning and skilling. Unfortunately, it did not happen that way. Because now people are working extra hours, the project delivery times and short enough. So time was a constraint and now it’s become even worse. But we are glad to see 200% crosses because, for us, user engagement is a top priority. That is why we saw a very good output during this COVID time.”

Answering about how one can use the platform and describing the subscription model, Mr Rohan said, “It’s a very simple and affordable annual subscription plan which we have for Elite. The cost varies from enterprise to enterprise because we do not just work with MNCs, but also startups, MSMEs, midsize companies and that also across industries, from IT Software, IT product to healthcare, hospitality and various other industries. It’s a customizable product, based on the features enterprise wants for the employees and themselves, the cost gets defined, but yes, we can say that it has an excellent ROI in terms of elite usage.”

Talking about their future plans, Mr Krishna said, “In terms of the expansion plan at moment, we are just focusing on enterprises in India, Middle East and Asian countries. But yes, next year, we do have plans to expand our operations to the US, Canada and Spanish speaking countries. We have some big fat brands working with us using us, & every month we have new companies who come and say, Hey, here are my employees help us out in getting them engaged, let’s bring some smile on their faces in terms of learning and skilling. And we are happy to see that, we find personal notes from users or end-users where they thank us for such a feature on a product. We feel very satisfied and that gives us more power to go ahead every day and extend and go for a bigger reach.”

Talking further about Elite, Rohan Krishna said, “When we talk about new dimensions of learning and skilling, we do face roadblocks, we do experience people coming in still having the mindset of courses, and later they come back and they say that what we see through your lens is the future of learning and skilling. But think about this visually, if you are a salesperson, and if you have one of your life’s biggest negotiation tomorrow, and you get a two minutes videos to see 5 or 15 ways to do a negotiation, that’s what learning and skilling are supposed to be. Or if you are a product manager working in an MNC and you’re working in building a product, that one article which can help you in building that successful product, is the way the learning and skilling are supposed to happen and that’s what we are able to bring in. No more adjusting time, personalized content, making sense out of the ocean of knowledge.”

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Since I was young, I just wanted to do what Dad did: Rinzing Dengzongpa

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Actor Rinzing Dengzongpa joined NewsX for a candid chat as a part of NewsX India A list. In the exclusive interview, Rinzing shared a lot about himself as an actor, making his Bollywood debut with an action film and the advice that his dad gave him for ahead of his first movie release. Read excerpts:

Speaking about his debut film Squad, which will soon be releasing on Zee 5, Rinzing said, “It was all Nilesh. I think, around 2018, we had met. He called me for a meeting. I didn’t know what it was about. I knew it was going to be an action movie, but that’s about it. After having a conversation with him, I realised that his knowledge of action is pretty damn good. I had full trust in whatever he had coming. He narrated the script to me and I had also like that, so it was just full stream ahead from there.”

Talking about the stunts that he performed in Squad and how prepared himself for all of that, he expressed, “It was fun. We had our team from Poland and China come down to India for a few weeks. It was nice to have them train and do the fight choreography with me. It also made that easier like when we reached Belarus to shoot. We had another five days of training but those five days were just to recoup and remember all the moves that we had already practiced. It was amazing and a lot of fun.”

When asked about picking an action film as his debut film and when did he decide to become an actor, Rinzing responded, “Of course, I myself love action movies. I love action comedies, action thrillers, so it is one of those genres that I am happy that it is my first movie.” He added, “I decided to become an actor when i was quite young actually. I just wanted to do what dad was doing because I wanted to do what I had seen him do while growing up. As I was growing up, he would always be on sets, I would go to visit him on sets. Since I was young, I just wanted to do what dad does.”

He also told us the advice that his dad (Denny Dengzongpa) gave him ahead his debut film and said, “I actually told him after I just about to sign with Nilesh. Otherwise, he didn’t know anything. He didn’t know anything about Squad and Nilo and me, meeting Nilesh, for example. I used to do everything basically on my own. It was easier. It is just like a nice surprise. He called me today at morning and he said he is very proud of me.”

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NANDANA SEN LAUNCHES CAMPAIGN TO HELP VULNERABLE CHILDREN DEVASTATED BY COVID-19

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In a bid to ensure safety and welfare of the most vulnerable children whose lives have been torn apart by the deadly combination of Covid-19 and Cyclone Yaas, writer, actor, and child-rights activist Nandana Sen has launched a campaign ‘For a Safe Tomorrow’ in partnership with Save the Children India.

The campaign has successfully mobilised resources for activating on-ground relief work for 200 children, and Nandana and Save the Children announced that they were expanding the campaign to support a greater number of the most at-risk children of West Bengal, who will gain access to a safe living environment, food security, education, healthcare and psychosocial support.

“I’m incredibly grateful for the overwhelming response to our campaign to nurture and protect 200 of the most vulnerable children, and I’m delighted that we can now aim to safeguard many more. These children, who have lost one or both parents and essentially their lifelines, stand exposed to trafficking, child labour and child marriage—and nowhere has this crisis hit harder than in my beloved West Bengal. Save the Children has the commitment, credibility and expertise to ensure that this initiative will be optimally rolled out to protect children who most need our care. I’m touched and inspired by the success of our campaign, which shows that all of us stand in solidarity when the cause is as urgent as the safety of children in crisis,” comments Nandana.

“Save the Children is equally delighted and thankful to all the supporters for the success of this campaign. We are now gearing up to implement the project to support the most deprived children, to start with. Immediate care-givers of children orphaned/abandoned and at-risk will be provided financial support to meet their medical, nutritional, educational and protection needs,” shares Yasmin Riaz, Director of Resource Mobilisation, Save the Children, India.

‘For a Safe Tomorrow’ will target the most marginalised and at-risk children identified across two coastal blocks in the South 24 Parganas district for the period of a year.

The support, given to each child on a monthly basis, will be allocated following a rigorous screening process to ensure that the funds are being utilised to help the children most in need. The plan will be monitored and reviewed until the vulnerability of each child is addressed comprehensively.

In addition to financial and educational support, trained outreach workers and cadres, employed by Save the Children India, will provide counseling and psychosocial support to overcome the trauma associated with the loss of a parent or caregiver. Children who need in-depth psychosocial assistance will be carefully guided to professional mental health institutions or counsellors.

Save the Children’s Covid responses during the first and the second wave were customised to the changing landscape of community needs. In the first response, the NGO reached more than 15 lakh lives including around six lakh children with its humanitarian response during the first wave, and more than 2.5 lakh people with food and hygiene kits distribution.

During the second wave, it supported public health facilities in 15 states with more than 800 oxygen concentrators. The support was extended in the states of Jharkhand, Maharashtra and Uttar Pradesh with facilitating dedicated paediatric Covid care wards, along with setting up of an oxygen plant in Shravasti district of Uttar Pradesh. 

I’m touched and inspired by the success of our campaign, which shows that all of us stand in solidarity when the cause is as urgent as the safety of children in crisis.

— Child-rights activist Nandana Sen

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Technological breakthroughs to mark the return of IFSEC India

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The International Fire & Security Exhibition and Conference (IFSEC) India Expo, South Asia’s largest security, civil protection and fire safety show by Informa Markets in India is gearing up for the return of its 14th edition which is slated between December 9 and 11 at Pragati Maidan, New Delhi.Supported by associations such as APSA, ASIS Delhi, ASIS Bangalore, CAPSI, ESAI, ELCINA, FOCUS, GACS, IISSM, World UAV Federation India Chapter along with MitKat Advisory as knowledge partner, the show brings together internationally renowned exhibitors, consultants, business experts and key government officials under one common platform. India’s safety and security industry can be broadly classified into cyber security, electronic security, fire safety/detection/prevention, road safety, private and industrial security, and personal protective apparel and equipment. The safety and security industry in India has been consistent in recent years, and various industry segments in the domain are likely to grow between 10-15% annually. An increase in population, rapid urbanization, expansion of industries, vast infrastructure and mass transportation systems are driving expectations for greater safety and security measures, predominantly in critical national infrastructure projects. Yogesh Mudras, Managing Director, Informa Markets in India, said, “We are delighted to announce IFSEC India’s return in the in-person format in New Delhi, to cater to the security industry in the new normal. While the security market in India has grown at a CAGR of 14%, it is expected to be further driven by the enhanced digitisation during the pandemic and requirement for security along with the construction of industrial complexes, public infrastructure and residential complexes. Proactive policies and initiatives like Smart Cities and Atmanirbharta fueled by the Government of India are allowing an ecosystem where businesses can be developed more easily by granting industry status to further catalyse this growth. Contactless technology is seen as a key measure being increasingly used across industries today in the post-pandemic world. IFSEC India 2021 aims to act as a catalyst for the progress and vision of this proliferating industry, as it provides a stage for industry players to collaborate, ideate, innovate, spot trends and enable the shift in India’s security paradigm from a monitoring approach to a responsive one.”This year, cutting edge technology pertaining to products like CCTV & video surveillance, biometrics & RFID, integrated systems, access control, cyber security, GPS Systems, video management, traffic management & parking automation, physical security, perimeter protection, fire detection systems, intruder alarms and more will be showcased. It will bring together over 150 renowned brands, key government officials, consultants and business experts. The Buyer profile of the expo includes professionals such as CSOs, Admin Heads, CIOs, CTOs, Facility Heads, Purchase Managers, System Integrators and Dealers & Distributors of organisations.Significantly, in an industry where up-gradation of technology is the very key to surviving competition.

With security in India being a continuous effort, this year too, IFSEC India will hold a two-day conference that will discuss and deliberate relevant insights gained in the domestic and global security market with the theme: New-Age Threats to Security alongside the exhibition.

The conference will witness the presence and participation of eminent industry personalities including Lt Gen Anil Chait, PVSM, AVSM, VSM, former Army Commander & Chief of Integrated Defence Staff, Avtar Singh, CBCP, Chief of Security & Intelligence, Aluminium Sector, Vedanta, Air Cmde Kedar R Thaakar, Dean, School of Police science and Security Studies, National Forensic State University, Col (Dr) Gaurav Singh (retd), Head-Security Automation, Adani Group, Jeetendra Kumar Singh, Chief Security Officer, Fortis Healthcare and Col Arun Hariharan, Country Head-Nodal, Security, Compliance & HSE, Bharti Airtel Limited – India & South Asia among others.

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NEERAJ KOCHHAR INITIATES EMPLOYEE’S MEDITATION PROGRAM

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According to research, more than 92% of the workers suffer mental burnouts from stress linked to their working place.The recent Covid-19 situation has contributed to an increase in mental issues, especially amongst the corporate employees. Many thriving companies are using mediation as a tool to empower a community of healthy and happy employees. One such company taking initiative in this direction is Viraj Profiles Limited, the largest Indian manufacturer and exporter of stainless steel long products. The organisation wholeheartedly invests in the development of human capital to utilise the untapped potential and to create opportunities.The company has set up meditation centers across all its office locations in India to improve the mental well-being of its employees.Neeraj Kochhar, Chairman & Managing Director, Viraj Profiles Ltd, who himself has been regularly practicing Yoga and meditation had given an insightful thought before implementing the company’s first wellness program in April 2020 for his employees to cope with the stress. He believes that meditation has many in-office health benefits at mental and also at the physical level.The company organised its first live webinar on 4 May 2020 with the renowned Brahma Kumari Sister Shivani for its employees, partners and suppliers, etc. The program was much appreciated by all the participants and from that day onwards there was no looking back. Since then, Kochhar has made sure to organise regular motivational sessions for his employees. The program has continued to help employees as well as their partners to live a healthier and more active lives. The company, in association with Brahma Kumaris, has organised more than 450 motivational and meditation sessions for its employees in last one and half year covering around 9,000 employees across all levels.The benefits of conducting such sessions for the employees was soon evident with the increased positivity and productivity amongst the employees. Going a step further, the company launched another weekly interactive session called Good Morning Viraj.Talking about the programme, Kochhar said “The program is named as “Good Morning Viraj” and is organised every Saturday morning with the participation of each and every employee in the office and plant location. We also invite a guest speaker from Brahma Kumari to share their views and enlightening perspective to cope up with stress, especially in the current times. In past, we have invited Sister Shivani, BK Yogini Behn, Suresh Oberoi and several other prominent speakers.” Kochhar further adds, “At our Boisar plant, you’ll find a dedicated Meditation Centre with the capacity of more than 150 people and our employees are free to use that facility at all times. You will also find a separate meditation room at our Head Office as well as all other offices. We consider our employees as one of the most valuable assets as they help us scale greater heights. We invest time and resources to ensure that their overall growth and mental well-being is emphasised upon”.He further added, “We offer free consultation and personalised mental guidance to everybody in and outside the office. Initially, the employees felt odd about the meditation program but currently, the session is witnessing regular attendance and encouraging participation from the employees. Health is the focus area for every individual but most people ignore their mental well-being. I always encourage my employees to take care of their physical health, mental stability and follow an active routine”.Kochhar was recently honoured with Golden Achievement Award by Brahma Kumaris during their annual programme at their Head Quarters in Mount Abu. The programme was attended by more than 300 members of Brahma Kumaris and was streamed live all across the globe. Kochhar has been honoured for his dedication and commitment towards bringing in a positive change in society and amongst his Viraj family of more than 9,000 employees.Viraj Profiles Ltd, as a company, has taken responsibility for supporting employees’ emotional stability. Meditation has the power to reduce stress, reduce blood pressure while easing the symptoms of anxiety and depression. Thus, emotional intelligence has garnered considerable attention in the workplace because of its positive association with mental and physical health and its connection to leadership capacity and performance.

We consider our employees as one of the most valuable assets as they help us scale greater heights. We invest time and resources to ensure that their overall growth and mental well-being is emphasised upon.

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‘I wanted to preserve the sense of purity of the script and the team’: Vishesh Bhatt

In this interview, Amol Parashar and Vishesh Bhatt talk about their latest project, ‘Cash.’ The comedy film is set against the backdrop of the post-demonetization period.

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Actor Amol Parashar and producer Vishesh Bhatt have been entertaining millennials and Gen Z audiences with their relatable content. However, their latest comedy film, Cash, is something that managed to tickle the funny bones of people across age groups. We invited the duo for an interesting conversation as part of our latest series, NewsX India A-List. Below are the excerpts from the interview:

We opened the interview by asking Amol about the compliments he has received after the film’s release, to which Amol shared, “I don’t want to choose any one compliment, because, generally, the whole vibe has been very reassuring, very pleasant, very positive from everyone.” Telling us about his family’s response, he further said, “My parents are loving it. My younger cousins are loving it. Anybody who’s seen the film so far is loving it. My dad came up to me and said that he could not find any negative reviews about the film on the internet.” Amol also informed us that it was his first film as the lead actor, Vishesh’s first film as a solo producer, and likewise for the director, Rishabh, and hence the reviews of the film carried a great value for the team. The film’s lead actress Smriti has debuted in the movie.

Our next question was to Vishesh. We asked if he felt satisfied with his decision of backing the project. In his reply, Vishesh expressed his joy about producing the film without the interference of other producers and production houses. “I wanted to preserve the sense of purity of the script and the team,” said the producer. Moreover, he stated, “I started a new brand, as a company, which can promote narratives with a newer team, from a younger audience’s or younger protagonist’s perspective.”

We then asked the team if they felt that the viewers could connect well to the movie because of the struggles they themselves faced during demonetization. Affirming the assumption, Amol said that even though the viewers did find the film relatable, the idea did not strike the team while they were executing the project. “I did not have this in my mind while we were working on the film,” said the actor. 

For our last question, we asked Vishesh if he has found a particular genre that he wants to focus on. To this, Vishesh said, “I have been part of that narrative for quite some time and I did a film called ‘Jannat’ and then I did Murder 3 that was different from the other ‘Murder’ films, but, I have tried to do something new always, something that is pushing the envelope of the mainstream.” Putting forward his thought about OTT platforms, Vishesh said “What I have experienced for the first time is that the weekend and the Tuesday, or the Wednesday, we are talking about, the old world would be talking about the box office numbers. But what with OTT is that, because they are accessible instantly, at the convenience to so many people. What surprises me is that there are, just within a day or two, I have people all over my housing society and various other people who have already consumed the film. They probably could not have made the time to go to the theatres otherwise, but they could easily access it.”

Watch the full interview on NewsX YouTube page:

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‘The idea of doing something with just your voice was very challenging’: Rithvik Dhanjani

In this interview, Rithvik Dhanjani talks about his maiden audio-based project, ‘Buri Nazar.’ He describes the challenges and excitement of acting in this new medium, while also telling us about his journey in the entertainment industry.

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Rithvik Dhanjani

Rithvik Dhanjani rose to fame with his role in Pavitra Rishta, and his dance performances in Jhalak Dikhla Jaa. He is a well-known face in the Indian television and web entertainment spaces. However, ironically, after his latest project, Buri Nazar, Rithvik has been receiving praises, not for his visual charisma, but for the magic he has brought into the show with just his voice. We hosted Rithvik for an impromptu conversation for our latest series, NewsX India A-List. Below are the excerpts from the interview:

We opened the interview by asking Rithvik about how the project came to be, and what aspect of the project was the most appealing for him. Rithvik stated, “I was completely unaware of not just the platform but also the power of the platform and so much that you can do with just audio. The team of Audible reached out to me a couple of times, for multiple projects, and this was one of the productions that they reached out to me for, and they were like, ‘just give it a read and see what it is like.’” Rithvik loved the idea that the project was going to be an audio remake of the Amazon Original movie Evil Eye. “The script was amazing, the platform was great, and the idea of doing something with just your voice was very challenging,” said the actor. This challenging aspect of the project made it all the more interesting for Rithvik.

We were then curious to know if Rithvik had to undertake any special preparation for his first audio-based acting gig. To this, Rithvik shared with us, “I prepped just like I would prep for another script because the script was very self-explanatory, it was written beautifully, the drafting was amazing, the lines were great.” He continued, “So, we had a couple of sessions with my director to, sort of, understand what he is wanting my character to look like– sorry, sound like.” Rithvik chuckled while pointing out the ironic error in his speech. He added that he did not require any particular training for the audio series, however, his voice skills from his training as an actor proved to be of great help during the project.

For our final question, we asked Rithvik about the roles he thinks have been the most important ones in his career. Rithvik replied, “I think Pavitra Rishta has been one of the shows that have, practically, shaped my life to what it is today. Apart from Pavitra Rishta, I think it has to be Cartel which has just been released on Alt Balaji and MX Player.” Further expressing his thought, Rithvik said that he believes that every part he has played has proven to be an important one in some way or the other. He finished his reply by saying, “If I did not do Jhalak Dikhla Jaa at the point when I did it, people would have ignored that I am a dancer as well. So, I think that, too, played an important part. But if you ask me about characters and shows, it has to be Pavitra Rishta and Cartel.”

Watch the full interview on NewsX YouTube page:

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