As American popstar Taylor Swift embarks on her highly anticipated Eras tour, ticket resellers are capitalizing on the opportunity to make a quick profit. Swift is set to perform over 40 shows in 18 cities across Europe this summer, attracting “swifties” from North America eager to take advantage of lower ticket prices due to stricter consumer protection laws in Europe.
The tour’s massive popularity has led to skyrocketing prices in the hospitality industry, with hotels and other services seeing significant price hikes. The high demand for tickets has left thousands of fans scrambling, with many disappointed as venues sold out within minutes. Those who missed out on initial sales are now turning to ticket resale platforms, where prices can reach multiple times the face value despite regulations aimed at curbing unfair practices in the secondary market.
Upcoming European Concerts and Ticket Prices:
IRELAND
- Dates: June 28-30
- Venue: Aviva Stadium, Dublin
- Capacity: 51,700
- Face Value Ticket Price: from 86 euros ($91.87)
- Resale Price: from 727 euros ($776.58) via Gigsberg
NETHERLANDS
- Dates: July 4-6
- Venue: Johan Cruijff Arena, Amsterdam
- Capacity: 71,000
- Face Value Ticket Price: from 54.88 euros ($58.62)
- Resale Price: from 173 euros ($184.80) via Viagogo
SWITZERLAND
- Dates: July 9-10
- Venue: Stadion Letzigrund, Zürich
- Capacity: 50,000
- Face Value Ticket Price: from 168 Swiss francs ($187.08)
- Resale Price: from 609 euros ($650.53) via Viagogo
ITALY
- Dates: July 13-14
- Venue: San Siro Stadium, Milan
- Capacity: 75,817
- Face Value Ticket Price: from 63.25 euros ($67.56)
- Resale Price: from 711 euros ($759.49) via Viagogo
GERMANY
- Dates: July 17-19
- Venue: Veltins-Arena, Gelsenkirchen
- Capacity: 70,000
- Face Value Ticket Price: from 114 euros ($121.77)
- Resale Price: from 409 euros ($436.89) via Viagogo
- Dates: July 23-24
- Venue: Volksparkstadion, Hamburg
- Capacity: 57,000
- Face Value Ticket Price: from 100 euros ($106.82)
- Resale Price: from 473 euros ($505.26) via Viagogo
- Dates: July 27-28
- Venue: Olympiastadion, Munich
- Capacity: 77,337
- Face Value Ticket Price: from 77 euros ($82.25)
- Resale Price: from 594 euros ($634.51) via Viagogo
POLAND
- Dates: Aug. 1-3
- Venue: Kazimierz Górski National Stadium, Warsaw
- Capacity: 80,000
- Face Value Ticket Price: from 199 zlotys ($49.39)
- Resale Price: from 350 euros ($373.87) via Gigsberg
AUSTRIA
- Dates: Aug. 8-10
- Venue: Ernst Happel Stadium, Vienna
- Capacity: 54,000
- Face Value Ticket Price: from 69.40 euros ($74.13)
- Resale Price: from 474 euros ($506.33) via Viagogo
UNITED KINGDOM
- Dates: Aug. 15-17
- Venue: Wembley Stadium, London
- Capacity: 90,000
- Face Value Ticket Price: from 59 pounds ($74.68)
- Resale Price: from 507 euros ($541.58) via Viagogo
As the Era of Taylor Swift tour continues to captivate fans across Europe, the resale market remains a contentious issue, with prices often soaring well beyond the reach of average concertgoers.