‘Article 370’, which hit screens on February 23, collected an impressive Rs. 6.12 crore on the first day, benefitting from the reduced ticket rates. It continued to enthrall the audience on February 24 even after the prices returned to normal. According to Akshaye Rathi, an exhibitor, Article 370 raked in Rs 7.5 crore on its second day. Its total collection stands at nearly Rs. 13 crore.
Rathi added that the film’s success can pave the way for more female-centric films, which make a landmark release for the industry.
“Article 370 is a great effort by Aditya Jambhale and Yami Gautam to bring such a powerful subject into the light. It has resonated with the audience and hopefully will bring more female-centric films in the future,” he told ‘The Daily Guardian.’
‘Article 370’ continues to stay ahead of ‘Crakk’. The Vidyut Jammwal film was released on February 23 and collected Rs. 4 crore on the first day. It then collected 2.15 crore on Day 2. The sports drama’s total collection stands at Rs 6.15 crore. The film also features Arjun Rampal, Amy Jackson, and Nora Fatehi in key roles.
Coming back to Article 370, it centers on various incidents in Kashmir from 2016 to 2019, which resulted in the abrogation of Article 370. The film follows Zoni Haksar (played by Yami Gautam), an intelligence officer, and Home Secretary Rajeswari (played by Priya Mani), as they deal with these events. This is Yami’s first release of the year. She was last seen in OMG 2, which did well at the box office. She also garnered attention with her work in Lost and Dasvi.
Article 370 is currently playing theatres across the country.