AquaKraft and Art of Living Join hands to address India’s water crisis


AquaKraft Group Ventures today announced a strategic partnership with the Art of Living Water project (AOL) with the objective of making India water +ve by 2030. The premeditated partnership will influence the experience and on-ground impact of AOL and green energy efficient and sustainable drinking water and sanitation technologies by AquaKraft in a collaborative, collective, and cooperative framework, integrating all the stakeholders in an inclusive manner, leading to water balance, accounting, and sustainability.

The Art of Living organization founded by the world-renowned humanitarian and spiritual leader Gurudev Sri Ravi Shankar ji through its social projects, aims at reaching every corner of the nation and providing a solution to India’s acute water security.

On the use of technology, Gurudev says, “We also suffer from the misconception that ecological degradation is an inevitable by-product of technology and development. But the two need not be mutually exclusive. The purpose of technology is to harness nature, to bring information and comfort to human beings.”

AquaKraft Projects Pvt. Ltd, the leading company of AquaKraft Group Ventures, established in July 2010, is an innovation driven, next generation, for profit social enterprise focused on providing clean drinking water & sanitation to one and all.

Speaking on the occasion, Dr.Subramanya Kusnur Founder Chairman & CEO of AquaKraft Group Ventures said “We are blessed by this partnership and humbly wish to express our sincere gratitude to Sri Sri Gurudev Ravi Shankar ji for his grace and blessings. His inspiration is infectious and is resplendent from the impact he has driven at the grass root level leveraging volunteerism, developing leadership, driving sustainability while restoring the hydrological balance. Our partnership will drive the entire water ecosystem from water harvesting to water accounting powered by green, energy efficient & sustainable filtration technologies blended with digital innovations and most importantly honest & genuine feet on the ground.”

One of the most integral elements of the partnership is AquaKraft’s livelihood generation innovation which is a combination of a Hand Washing Station, Water ATM and pantry which makes healthy water & healthy food accessible to the common man at affordable prices.