As Indians, including Bollywood celebrities, extended their congratulations to Anasuya Sengupta for her historic win at the esteemed Cannes Film Festival, Amul also joined the celebration.
Sengupta made history by becoming the first Indian to win the Best Actress award at the prestigious Cannes Film Festival. She clinched the award in the Un Certain Regard section for her exceptional performance in “The Shameless,” directed by Bulgarian filmmaker Constantin Bojanov.
Amul, renowned for its creative advertising, released a topical featuring the iconic Amul girl holding a buttered bread slice next to Sengupta, proudly displaying her Cannes award. The topical’s wordplay cleverly read “Cannesuya Sengupta,” accompanied by the tagline, “Amul. Indulge Shamelessly.”
The Instagram post of the topical was captioned “#Amul Topical: Celebrating first Indian actor to win Best Actress at Cannes Film Festival!”
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Social media was abuzz with praise for Amul’s timely tribute. One user commented, “Very well deserved win! Congratulations.” Another user expressed in Bengali, “Ki mishti daekh eta (Look how sweet this is)”.
A third Instagram user remarked, “At this point, Amul is the only one giving acknowledgement and appreciation to Indians who achieve something on a large scale! Kudos to the social media team for being so effing awesome”.
Known for its quirky and timely topicals, Amul regularly celebrates iconic moments and achievements, spanning sports, movies, music, and more.