From Rakhis to Reels: How Meme Culture Changed Raksha Bandhan

Raksha Bandhan is no longer just about sweets and rituals. It's about viral memes and online sibling banter too

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Memes are now the go-to language for brothers and sisters to express their love and roast each other—digitally

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Reels, GIFs, and savage comebacks—today’s siblings send memes instead of letters, and Instagram DMs instead of cards

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From "Kidney ke badle Rakhi?" to "Bhai tu UPI bhej de", meme templates explode every August

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Big brands create Raksha Bandhan campaigns loaded with memes to stay relevant and relatable to the digital generation

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Despite the humor, the message remains: siblings are for life. Memes just give that bond a modern twist

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Maybe. But as long as memes bring laughter and closeness, the spirit of Rakhi lives on—just with better punchlines

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