Born between 1981 and 1996, Millennials grew up in a fast-changing world—shaped by the internet, smartphones, and economic uncertainty
Nearly 4 in 10 Millennials have a college degree or higher—making them the most educated generation to date
Almost half of Millennials come from racial or ethnic minority groups, making them the most diverse generation in modern history
Many Millennials delayed traditional milestones like marriage or buying a home, choosing instead to focus on career, travel, or self-growth
Entering adulthood during major recessions, Millennials faced job instability, mounting student loans, and rising living costs
This generation saw it all—from dial-up to TikTok. They adapted quickly and helped shape how the world uses digital platforms
Millennials championed social justice, diversity, and mental health awareness—fueling cultural shifts toward inclusivity and expression
Beyond brands, Millennials seek authenticity. They value quality, ethics, and shared values when making buying decisions
Millennials redefined success, challenged old norms, and built a more connected and accepting world for future generations